Key Countdown 12: Chord Company British Hifi Cables

Chord cables began their life in 1984 when over dinner one night, a selection of US retailers asked Naim Audio to make a high quality DIN-RCA Cable. At the dinner table was one Sally Gibb who at the time was married to one of Naim's executives, and she boldly suggested that she should start a cable company and make the required cables. 

With the Americans at the table referring to interconnects as "cords" the name for the Chord Company was quickly drawn up, with its musical connotations obvious as well. With help from friends at Naim the prototype Chord Chrysalis cable was created, and the US retailers fell in love with it and returned with an order of 250 cables. Things started to happen from there, and the rest, they say, is history.

Between us at Expressive Audio we have been selling and listening to Chord Cables for over 20 years. I have always been staggered by how much of a difference a great cable can make in a system.  I vividly remember sitting down with the first version of the Chord digital signature cable listening to a Joseph and his technicoloured dream coat on DVD and suddenly having upgraded from the Chord Prodac which was a great digital cable it felt like there were suddenly 12 individual brothers singing all together rather than a muddled group of singers.

Chord's current range of cables is truly exceptional, covering all price points from the entry level C-Range all the way to Signature. Whatever your system or budget, there is bound to be a cable that will offer an appropriate upgrade to your system.  If you'd like to discuss options, just give us a call, and we'll be delighted to help you.

In our new Lincolnshire showroom we will have a full range of demonstration and loan cables for you to listen to and try so give us a call or an email or pop in to see us in March.


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