Never to bid good-bye
Or lip me the softest call,
Or utter a wish for a word, while I
Saw morning harden upon the wall,
Unmoved, unknowing
That your great going
Had place that moment, and altered all.

- Thomas Hardy

Emotiva BASX was, as the name suggests, the basic range - the entry level.  And truly remarkable it was too.  We championed the brand when it first arrived in the UK, and many customers have benefited from the sweetspot of performance and price.

However, nothing lasts forever.  The combination of the dollar strengthening against the pound, and rising shipping costs and logistics challenges since the pandemic means we've struggled to supply our customers, and costs have gone up for us, and for the public.

We always pride ourselves on providing the best possible value and the best possible service, and when we feel ourselves slipping in not one but both of these, it's time for a rethink.

Stay tuned for some exciting news in the new year, as we expect to be adding not one but two brilliant brands to our portfolio, which will provide superb options at this price point.