Audio Technica was founded in 1962 by Hideo Matsushita, whose goal was to make high-quality audio available to everyone. He had previously hosted LP listening concerts, which involved playing vinyl records on high quality audio equipment for people to see what it was like. During this time, Matsushita noticed that many people had been previously unable to experience high-quality listening as it was too expensive, and he decided to change this. Soon after the beginning of the company, Matshushita created the first genuinely affordable phono cartridge in a small flat in Tokyo.
Ever since the beginning of Expressive Audio, Audio Technica has been one of our main brands, as we understand the value of a family business, and share their idea that the experience of high-quality audio should be available to everyone. We are greatly looking forward to when we will be able to share their products with you in our new showroom.
Read our blog post talking about our experiences with Audio Technica products in our own systems here!
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